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Instagram DM Management

Instagram Business

Turn every Instagram message into a reservation

DMs, story mentions, comments and ad interactions on your hotel Instagram account all flow into one dashboard. Zetan AI understands context — it meets a price inquiry, an availability request, a complaint in the comments or a potential guest clicking your ad with exactly the right response.

~3 s
DM response time
62%
DM → Reservation conversion
24/7
Active monitoring
Instagram DM Management

Everything your hotel needs to do on Instagram

Travia does not just answer DMs — it manages your hotel social media operation end to end.

DM Automation

Replies to direct messages within seconds with answers specific to your hotel; handles price, availability and location questions all at once.

Story Mention Tracking

When guests tag your account in a story, it automatically sends a thank-you message or a repost suggestion.

Comment Replies

Answers ad and post comments automatically, moves price questions into DMs, and alerts you to negative comments.

Ad Leads

Greets guests who click your Instagram ads automatically, checks availability and sends a reservation link with payment built in.

Spam & Bot Filter

Ad bots, crypto scams and automated DMs are filtered out; real potential guests get priority.

Direct Reservation Link

A personalized reservation link with pricing and payment, sent right inside the DM — the guest pays without ever leaving Instagram.

Multilingual Replies

Detects DMs from abroad automatically and replies in English, German, Russian or Arabic.

Social Media Analytics

DM volume, conversion rate, most-asked question, busiest hour — build your social media strategy on data.

Bridge to WhatsApp

If a guest wants to move from DM to WhatsApp, the same conversation picks up right where it left off — no context is lost.

Connect Instagram in 3 minutes

If you have a Meta Business account, setup takes just a few clicks.

Connect to Meta

Link your hotel Instagram Business account to Travia via OAuth — with a single click.

Choose Scenarios

Define the rules — which message gets which reply, which comment opens a DM.

Test It

Send DMs from your own account and review the replies. Edit any template you do not like instantly.

Go Live

Switch it on, watch every DM live from the dashboard, and step in whenever you want.

Live DM

From DMs to story mentions — every Instagram interaction in one dashboard

Every DM, comment and story mention on Instagram flows into the Travia dashboard within seconds. Zetan AI handles the ad-clicking guest, the follower asking about prices and the complaint comment, each with its own scenario.

  • DMs, story mentions and comments in one inbox
  • Extra-fast conversion flow for ad DMs
  • Bridge to WhatsApp — the conversation continues without losing context
T
travia.otel Active now
Voice call
I saw your ad — are your rates affordable?
Welcome! We have a special weekend discount right now 🌟 Which dates are you looking at?
March 12-13, 2 adults
Perfect. Doa Suite + breakfast = 4.250 ₺. Sending your reservation link with payment now 🔐
travia.com.tr/r/9F4K
You are so fast 👏
Message...
Scenarios

Where do you win on Instagram?

Convert the guest who clicks your ad, the loyal customer tagging your story and the undecided commenter.

Ad Leads

Greet ad clickers instantly

"Once ad DMs started getting a reply in 3 seconds, our conversion rate jumped to 62%. Last season it was 18%."

Ad ROI up 3.5x
Story Mentions

Thank the guests who tag you

"When guests tag us in a story we automatically send a thank-you message plus a discount coupon. Our UGC exploded."

Branded stories up 4x
Comments & Complaints

Move negative comments into DMs

"Instead of panicking in public under negative comments, Zetan AI responds with an apology and moves it to DM — the issue gets solved there."

Satisfaction score +18%

Ready to introduce your hotel to Instagram automation?

Try every feature free for 14 days. No credit card, no contract — our onboarding team sets everything up for you.